Jeff Koons launched his first NFT artwork on the moon

If all artists had now created their own NFT project, Jeff Koons He couldn’t help but make it bigger: “Moon Phases” is the title of his next series of works, however, before landing in the realm of indestructible symbols, he’ll take a ride on the surface of the moon. Koons will send a set of sculptures directly to our favorite satellite, flown on a unit made by Intuitive Machines, which will be launched by the Kennedy Space Center later this year. The project marks Koons’ official and much-desired entry into the sector which, for the time being, isn’t exactly new but always looks like it has been.

In fact, many artists, not only those already involved in technological media but also others associated with more “traditional” research, have attempted, such as Damien Hirst. Exactly one year ago, the former British art boy announced his collaboration with Palm, an online platform dedicated to the digital art market and associated with the sale of NFT works. The works that Damien Hirst put up for sale via the blockchain were part of The Currency Project, a series of 10,000 oil paintings on paper, each accompanied by his “signature” NFT Non Fungible Tokens, which are essentially a one-of-a-kind, non-interchangeable token. . Its purpose is to track digital ownership transfers – in this case a work of art – on a network of blockchain cryptocurrencies. To believe it too Urs Fischer Who ended his cooperation with the owner of the gallery Larry Gagosian This phenomenon, however, moves with extreme caution.

Whoever indulged it with both hands is Pace Gallery, which opened in November of last year’s PACE Verso, a platform dedicated to the exhibition and collection of NFT works. “We were involved in creating the NFT platform when our artists expressed their curiosity about creating these works and after supporting their first projects in NFT on other platforms,” ​​he explained. Mark Glimcher, President and CEO of PES Gallery. “Our philosophy is to build the tools our artists need, and the Pace Verso is now a staple in our software.”

Indeed, Jeff Koons – who split in 2021 from his historic gallery owners Gagosian and David Zwerner – will launch “Phases of the Moon” live on the PACE Verso platform, as well as on the Lunar Module, coinciding with the 50th anniversary of the founding of the last manned flight from the United States to the Moon, with Apollo 17 mission. A limited number of NFTs will be sold through Pace and proceeds from some of the first sales will be donated to Doctors Without Borders.

But then, why space flight? “Konz drew inspiration from the moon as a symbol of curiosity and determination. The upbeat and hopeful project offers viewers a perspective view of their place in the vast universe, stimulating deep reflection,” explained PACE Verso. At the moment, no further details are available, except for a video, uploaded to the project’s dedicated website, where Jeff Koons introduces us , very inspiring in fact, the project, promising true wonders. Also collaborating on the project is NFMoon, a digital art and technology company he founded Patrick Colangeloand 4Space, a satellite company of Chantelle BayerIn addition to the intuitive machines, he designed the Nova-C lunar lander that will carry the artist’s work.

Apparently, the carvings on the moon will remain “in phases” in the Oceanus Procellarum, an area of ​​more than 2,500 km along the satellite’s north-south axis, extending over an area of ​​more than 1.5 million square km. He explained that they would stay here forever, protected by a thermal layer known as CubeSat Jack Fisher, vice president of Intuitive Machines and a former NASA astronaut. Then, converted, or rather NFT token-coded, they can be purchased by some collectors who, at this point, might want to reserve a spot for the next space launch, just for a live look.

However, this isn’t the first time artwork has gone into a space or so. In August 2021, the Ghanaian actress Amoaco Boafo He made the first infraorbital trilogy, was sent to an altitude of 100 km from Earth in a Blue Origin rocket and then safely retrieved on Earth. Why this little trip? We are still wondering. Maybe to test new technologies? Certainly, this way is better than war. After all, art and technology have often been synonymous and help each other, to avoid what happened, between 2018 and 2019, Trevor Baglinwhose orbital invertera diamond-shaped balloon, lost dramatically but also poetically in the void (even if in this case the problem is political and budgetary).

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