press release
The synergy of values between the Municipal Administration of Lissone, Energie Sociali Jesurum and LloydsFarmacia which, over six years, led to the creation of a gift package containing products, information and services for early childhood and the family. A warm and affectionate welcome from the city for every newborn and newborn.
The Welcome Gift Package project, which is distributed without discrimination in income and at no cost by the municipality of Leeson, with the support of the intervention of companies that lend their support by sharing the values of the initiative, and thus ranks among the virtuous and enduring examples of public-private dialogue, which have been promoted Energie Sociali Jesurum, a public relations and communications agency, through its own part-time business.
The welcome kit, assembled in a practical reusable bag, is delivered to families through the LloydsFarmacia network widely distributed throughout the municipality, with more than 90% of recipients receiving the gift last year. This year the group also has a proposal for free and cost-controlled services thanks to the participation of Mama Chat.
Sustainability and proper nutrition become part of the messages and materials conveyed by the project thanks to the participation of Babaco Market, where 100% delivered in Italy of ordinary fruits and vegetables that fight waste that originates in the fields and which, together with Dr. Marco Nuwara, a specialist in pediatrics, offers Useful information for parents to make them appreciate fruits and vegetables, the two precious allies of health, even by the little ones.
“Recognizing the consent of families in recent years, the municipal administration has gladly decided to renew the distribution of a welcome package for each new-born in 2022 resident in Lissone – announced Domenico Colnaghi, council member responsible for municipal associations participating in the municipality from Lissone – a symbolic gesture of a ‘gift’ addressed to children Newborns and their families, a welcome and welcome gesture from the first weeks of life for every little girl or baby, who intends to support parents in such a delicate moment as the arrival of a baby.This initiative, which pays tribute to useful nursery products for all Lissoni families experiencing the excitement of rebirth, is made possible thanks to the cooperation With Lloyds pharmacies in town. A welcome from the community for new citizens who are renewing again this year, with the hope that it will be a good opportunity to get back to normal life.”
“We are particularly proud to be able to emphasize once again this year the ‘Welcome to Cuddly House’ activity, in full support of families and newborns. We firmly believe in public-private collaboration and the excellent outcomes that can be achieved for the benefit of the community when combined Between energies for a common and social purpose is very important. LloydsFarmacia’s mission has always been to be close to people, and also to reach them in the region and this project is an excellent example of how we live a mission every day” declares Arianna Fioria, Director of Retail Sales at LloydsFarmacia – ADMENTA Italy.
Also for this year, the project confirms the same mechanisms: a few weeks after birth, families of newborns residing in Lissoni will receive a welcome letter from the registry office, accompanied by instructions to collect the kit free of charge.
Since its inception in Milan in 2017, the initiative has gradually expanded to include many other municipalities in Italy such as Bologna, Lissone, Cremona, Desio, Maslianico, Solaro, Prato, Sant’Agata Bolognese, San Giovanni Valdarno. The messages will be sent from June 2022 and will reach those born on January 1, 2022.
The companies participating in the project bring a range of products and services for the newborn and new parents into the homes of new parents in Lissone.
Last modified: 04/27/2022