Lega Pro debuts in NFT Market

Nearly 5,000 NFTs for fans and enthusiasts, three exclusive groups, over a month and a half for the releases of non-fungible tokens that will take place concurrently with each match of the Final Round of the First Division Championship. These are the numbers for “Project Serie C.

For Lega Pro, this is the absolute first appearance on the NFT marketplace in one of the most important operations ever attempted in the history of professional football in terms of duration and number of participating clubs. On the DaChain.com platform, it will be possible to collect unique items located in three digital collections: “Big Moments” with the best actions for each game in different limited editions; “Collectible 3D”, a series of featured items including the official 2022 play-off ball and the Championship Cup; “Final 4 Art by Cristina Stefanic”, four unique artworks by Cristina Stefanic in a limited edition Final Four.

And that’s not all. In fact, owners of Lega Pro NFTs will have access to exclusive benefits and special rewards such as the official Serie A ball, free tickets to the playoff finals and discounts on annual subscriptions to Eleven Sports to enjoy the 2022-23 tournament. The process is part of the development and digital transformation of Lega Pro and the clubs: “Innovation is one of the pillars of our strategic plan – announced Francesco Guerelli, President of Lega Pro – and this project aims to excite more fans and young people in the world of the third division, who prefer the unexplored frontiers yet in the sports industry.”

An innovative project in which fans, clubs and sponsors are involved during the qualifying phases and at the same time includes members and managers who will be involved in creating a celebratory gift for NFT, with further communications, joint marketing and digital PR initiatives. “We chose to invest in the process, together with DaChain and Eleven Sports, recognizing to reach a new and important milestone on the path to digital transformation and to lay the foundations for future fan engagement,” said Marcel Volpis, Vice President of the Pro League. “It is the first step in a project destined to enter the history of football and, in general, digital sports.”

“The world of NFTs has also made a strong entrance into the sports industry and Eleven has worked for some time to be in a position not only of continuous exploration in terms of innovations that technology offers, but also of guiding towards all the opportunities for stakeholders, certainly including fans. Our mission is to entertain and satisfy them. By offering content that excites and excites them, such as NFTs, within an ecosystem of 360-degree experiences – commented Giovanni Zorlini, CEO of Eleven Sports.

“We are truly proud to support Lega Pro and Eleven Sports at this historic moment,” added Marco Corradino, founder and CEO of DaChain – “plus we are incredibly pleased to be able to offer exclusive NFT content to all fans of the series for the first time. Time in Italy C, and make the digital moments of the 2022 qualifiers eternal.”

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