Art and technology can talk to each other, understand each other, intertwine, and move in the same direction for the benefit of a country’s economic development. Through the beauty of art and the “scientific” coherence of technology, companies, professionals, professors, students and policy makers can invest their acquired resources and skills not only to create something beautiful and unique, but also by preserving previous works, reinventing the use of content and expanding the global user audience .
In our opinion, understanding how art and technology can go hand in hand and create development opportunities should not be missed is the new report of COTEC . Foundation titled Technology meets artAn in-depth report examining the relationships between the creative and cultural industries (CCI) and other economic sectors, their synergistic effects and their potential competitive advantages.
The Foundation, founded in 2001 with the aim of enhancing the technological competitiveness of the Italian economy, in cooperation with the Spanish Fundacion Cotec and the Portuguese Cotec Association, organizes every year Kotik Europe Symposium Great prestige, which see last The heads of the three countries, as honorary chairmen of three Kotik. Last year’s event focused on intangible capital and was held in Spain (Here you will find our impressions of the report submitted next). However, the 2022 event will start tomorrow in Braga, Portugal, the aim of which is to inform the three heads of state concerned with advancing innovation in each individual country.
We interviewed Professor Luigi NicolaesPresident of COTEC Italia and Champion of Research and Innovation Policies in Italy. Nicholas was Minister for Reforms and Innovations in Public Administration from May 2006 to May 2008 in Prodi’s second government, and Chairman of the National Research Council from February 2012 to February 2016.
Culture, tourism, innovation and new technologies: how can this creative mix be critical and play a major role in the development of Italy?
I think the time is right forcreative italy: We are in a historical period where new technologies can enhance and increase the possible use of Italian artistic assets and enhance creativity in our country. In this sense, technology can significantly increase the educational potential of the country, as it allows companies and institutions to reach sectors and places where art was usually far away.
In Braga, we will present the skills we have in Italy to produce and play a creative role in fashion and design and also in the food sector, and we will discuss how, thanks to new technologies, we have a renewed opportunity to achieve this. To know our business for a growing number of global users. The collaborative interweaving of technologies, new skills and artistic creations presents a great opportunity for a country like Italy that is already a cultural powerhouse: think of the number of UNESCO physical sites and the List of Intangible Cultural Heritage in our country, such as the Mediterranean diet, that can be enhanced with new technologies.
What is the importance of technological innovation in the creative industries?
An example of successful collaboration between art and technology is Preserving and restoring cultural heritage. There are increasingly important basic scientific skills in this field, something that would have been impossible to imagine just fifty years ago. Many “hard sciences” are involved in this sector, such as chemistry and physics, but also the entire part related to engineering. We are witnessing a ‘techno-scientific’ join a cultural world and somehow make it alive and capable of innovation.
Technological innovation also plays a role in Reuse of the object or work of art. Innovation can improve the usability and sharing of cultural assets. In a highly digitized world, a Japanese who intends to visit Naples and see a work of art often prepares himself before traveling, wants to see it in his own country through the technologies and then live a unique and non-repetitive experience of use in the place where the manufacture is.
Think only of the design, fashion and craft production sectors: digital becomes central and brings benefits to producers and artists when possible.”virtual“An object and the realization of how this object can be accepted by potential customers. In the continuous interaction between virtualization and the process of perception, we have on the one hand digital innovation, and on the other hand technological innovation develops using innovative materials.
In preservation, as well as in fruits, the key is in my opinion toContinuous interaction of positive knowledge, what was once called interdisciplinarity has been defined as the “generalization” of knowledge. Today is the interaction of knowledge that comes from experts. The expert must know how to interact with other experts, in completely different sectors, in a way that conveys the best and is able to obtain an innovative result.
In this context, what could be the role of companies?
I think companies are the first to benefit from this new and unified digital system. The Internet of Things, the use of big data and artificial intelligence, are technologies that companies are constantly using to digitize products, to get more and more information in real time.
The digital transformation of art has already led to interesting results. Consider, for example, in the world of fashion, the ever-increasing prevalence of Virtual Fashion Shows.
How can Italian schools and universities prepare themselves to train young people in a changing context?
The school of the nineteenth and twentieth centuries focused its teaching on the technology of paper and pen: technologies that would be completely replaced by digital. The school of the twenty-first century must ensure that young people have access to university and the world of work adequately versed in digital technology.
Continuing with my studies, I believe that some of the subjects which we now consider to be specific to engineers should be taught to humanists. We will have to explain the use of a specific application to a doctor in the future, and offer a course in big data analysis and artificial intelligence. At the same time, to become an artist, it is not enough to have the necessary technology and creativity to produce art. It is also necessary to understand how much technology can allow us to improve the way artwork is created and improve the creative process.
We also try it in Pisa. The Management Institute of Scuola Superiore Sant’Anna has been part of the European Erasmus + “ArtIST” project for several years, which aims to design and implement innovative modules at the master’s level that integrate the arts into teaching innovation, entrepreneurship and scientific subjects. In particular, our team, along with the other six European partners who are supporting us on this adventure, are working on Summer School for the Artist of PisaIt is an intense week of lectures, events, company visits, workshops and fun moments that takes place from 12-18 September 2022.
Written by Alberto de Menin and Marco Bonaglia