Forbes chooses Fabrizio Romano: “I, between social media and the transfer market”

ForbesAmerican business magazine, released a ranking under 30 european Which marked the past year positively in various fields. Three hundred names, divided into ten categories: entertainment, finance, art and culture, social impact, media and marketing, sports, science and health, industry and manufacturing, technology, and finally e-commerce.

Of the twelve Italians mentioned by the magazine – four of whom have earned a cover of their class – one is from Naples: Fabrizio Romano, a sports journalist born in 1993 and today has more than 20 million followers spread on various social platforms. In recent years, Romano has been known for his ability to reveal the background of the transfer market, and is a figure that in the American press has been dubbed an insider. His current businesses include London-based Guardian and Sky Sports.

Forbes chose him because he might have invented something that hadn’t existed before in Italy. Young people today no longer say “this news was reported by x”, but “fabrizio romano said it”. Social networks have given him a big hand in this sense.
“Social media has always been my ‘new secret’ – he told Matino – in what new approach I am trying to take with sports journalism. I was fortunate enough to start so early that I had the opportunity to step into a reality like Sky, only nineteen years old, which can open unlimited doors for you. Then I tried to evolve, using languages ​​and taking it to social media. So with tools that weren’t there when I started, no one imagined we could be journalists in this way. Today’s social media has become the primary source where you can learn about news and then the importance of traditional sources to verify it remains. So my idea was to bring the Italian as well as the international transfer market to social media, using languages. For me it is an automatic thing, because it is connected with the world in which we live: social networks are the daily bread of everyone. Hence, people today are positively obsessed with the transfer market.”

His approach paved the way, but is there still a chance to follow in his footsteps today? Also because there is already one of Fabrizio Romano’s…
“I believe that there is always a possibility for everyone: these platforms are constantly evolving and every few years they change their dynamics, so you always have to be ready for the next social network. I do not think that I am the only one, on the contrary: I think that the idea of ​​​​journalism is formed which also passes through social networks It’s important to understand that before you can put anything on social media you need a foundation of traditional journalism. I work with social media, but if I don’t read newspapers every night, I can’t get a global view, though I’ve never worked in Italy for a traditional newspaper. The reliability of traditional media remains fundamental and sacred to me, and then you can apply that kind of knowledge to social media, perhaps in a different way to communicate.”

Speaking of platforms: Of the platforms out there, almost all of them have practiced it. Which should the young journalist focus on today?
“Twitch seems to be the most interesting platform. It offers the possibility to create real channels with self-managed publishing activities, where you can produce and distribute your contents at the right time in the right way. It also seems to me that the most suitable social network for the transport market, both in Italy and abroad, there are many channels that have had success. It is clear that even “traditional” social networks like Instagram will evolve, with faster communication, more videos, and more convenience. For example, what happens on Twitch during the last day of the transfer market is very exciting to me, so a lot of people follow me as well as players. I learned that during the January transfer deadline day, even Barcelona striker Ousmane Dembele was watching me live…».

We’re taken to the insider: How has your approach to the pandemic changed?
“For me it has completely changed. In the years before Covid, I spent the summer and January wandering around Milan looking for news, meetings, and contacts. With the pandemic, those things stayed, but we’re all used to phone and video communication instead of in-person. So the way I work has changed, too: Before I walk down the street thinking ‘let’s see what happens,’ I do it today when I know something is about to happen. Here, too, social networks allowed me to make a leap forward: when I began to contact a person from the world of football it was much more complicated, today thanks to Instagram, Twitter and other platforms you can immediately get to know ».

One last comment on Naples, between disappointment and the market.
“In my view, the return to the Champions League is seen in a positive light. It wasn’t clear and going back there was very important, we must emphasize the merits of Spalletti. But I also agree with those who say that Napoli had everything to play for the Scudetto until the end of this year. Losing everything within a week was a disgrace, but the Azure also had to deal with serious injuries that people often forgot. Market? Napoli has important goals. Olivera is already closed, Kvaratskhelia is an operation that should not be underestimated. Spurs also wanted it a year ago. The next shot will definitely be equal. Hamed Traore is very popular, but the first verbal suggestion did not convince Sassuolo. Armando Bruga from Southampton is also a subject of interest, a modern striker who suits the Azzurri.”

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