Lega Pro lands in NFT market with Eleven Sports and DaChain

Nearly 5,000 NFTs for fans and enthusiasts, 3 exclusive groups, over a month and a half for the releases of non-fungible tokens that will occur in conjunction with each match of the Final Round of the First Division Championship. These are the numbers for the “Serie C” Playoff NFT project that Lega Pro launched today in the Talent Garden spaces with two exceptional partners, Eleven Sports and DaChain, belonging to Aser Ventures Group, an investment platform operating in the media sectors of sports, entertainment and technology innovation globally.

For Lega Pro, this is the absolute first appearance on the NFT market, one of the most important processes ever experienced in the history of professional football in terms of duration and number of participating clubs. Starts on April 29, a few days before the qualifiers begin, with the ability to collect on DaChain.com – the new platform for creating, managing and marketing NFTs – unique objects, surrounded by three digital decks: “Top Defining Moments” with the best actions for each game in several limited editions ; “Collectible 3D”, a series of featured items including the official 2022 play-off ball and the Championship Cup; “Final 4 Art by Cristina Stefanic”, four unique artworks by Cristina Stefanic in a limited edition Final Four.

not everything. Lega Pro NFTs holders will have access to exclusive benefits and special rewards such as the official Serie A ball, free tickets to the Playoff Finals and discounts on annual subscriptions to Eleven Sports to enjoy the 2022-23 tournament.

The process is part of the development and digital transformation path for Lega Pro and the Clubs. “Innovation is one of the pillars of our strategic plan – stated Francesco Guerelli, President of Lega Pro – and this project aims to make fans and young people more passionate about the world of Serie A, favoring unexplored frontiers in the sports industry. I am also thinking about blockchain.”

An innovative project in which fans, clubs and sponsors are involved during the qualifying phases and at the same time includes members and managers who will be involved in creating a celebratory gift for NFT, with further communications, joint marketing and digital PR initiatives.

“We chose to invest in the process, along with DaChain and Eleven Sports, conscious of reaching a new and important milestone on the path to digital transformation and laying the foundations for future fan engagement,” said Marcel Volpis, Vice President of Lega Pro. “It is the first step in a project destined to enter the history of football and, more generally, digital sports.”

“The world of NFT has also made a strong entrance into the sports industry, and Eleven has worked for some time to be in a position not only of continuous exploration in terms of innovations that technology offers, but also of guiding towards all the opportunities for stakeholders, certainly including fans. Our mission is to entertain them. and satisfy them by offering content that excites and excites them, such as NFTs, within an ecosystem of 360-degree experiences – Giovanni Zorlini, CEO of Eleven Sports – commented With DaChain, Thanks At Aser Ventures, we share the same vision and call for innovation, and in this spirit, we increasingly desire in providing audiences with an integrated experience, consisting of live matches, stories and entertainment, but also information and education.”

“We are truly proud to support Lega Pro and Eleven Sports at this historic moment,” adds Marco Corradino, founder and CEO of DaChain – “plus we are incredibly pleased to be able to offer exclusive NFT content to all C Series fans for the first time in Italy, And make the moments of the 2022 qualifiers digital forever.”

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