BitMEX turns the best moments in AC Milan history into NFT | News

BitMEX transfers the best moments in the history of Rossoneri to NFT: all proceeds will go to support the activities of the Milan Foundation

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BitMEX and AC Milan are pleased to present the Limited Edition “Born to Lead” NFT Collection, a series of unique digital artwork celebrating some of the most iconic moments in the club’s history. Championship NFTs are Rossoneri legends Franco BaresiAnd Daniel Massaro And Massimo Ambrosini.

Created in association with sports marketing agency Octagon, NFTs “Born to Lead” is the result of the partnership between BitMEX and AC Milan, brought to life through exclusive artwork created by the creative studio. extensive burning.

The Born to Lead NFT collection offers AC Milan fans the opportunity to own a unique piece relating to their club’s history. Each NFT is a way to remember champions from the past while providing a glimpse into the future.

The launch of the short documentaries will accompany the launch of the NFTs. It contains exclusive content, and also offers an in-depth analysis of moments in AC Milan’s history as champions in the NFTs, as well as creating digital artwork themselves.

Through this project, creators and artists from the digital sector present the exploits of the Rossoneri legends to the masses in a futuristic way. Franco BaresiAnd Daniel Massaro And Massimo Ambrosini.

The NFT Collection will be available from today through a virtual auction at BornToLead.Club/nfts and all proceeds will be donated to Fondazione Milan, the non-profit arm of the club that engages in charitable activities around the world. Whoever wins the NFTs will also receive two tickets per home game at Milan in the 2022-23 season.

The project once again testifies to Milan’s innovative nature and the club’s desire to make positive changes through the strength and appeal of its brand.

The first NFT of the collection accompanied by a video titled “Winning the Italian League title for Ambrosini”, It will be released today 6 May 2022 and celebrates the Italian champions title obtained at the end of the 2010/11 season. The digital trail is the protagonist of former Rossoneri captain Massimo Ambrosini, who recounts first-hand the moment when the team he led won the Scudetto.

The second movie is NFT and the movie is titled “The Immortals and the Indomitable” It will instead be presented on May 11, 2022. This unique artwork features legend Franco Baresi and Daniele Massaro and celebrates the 58-game streak unbeaten against the Rossoneri between 1991 and 1993, which earned this team the nicknames “The Immortals and The Indomitable”. The accompanying video contains an exclusive interview with two of the former’s greatest players, who recall that legendary streak of winning streak, which remains one of the longest and most memorable in Serie A history.

Michel Bertaco, Head of Marketing at BitMEX

“The legendary companies of AC Milan champions in the NFT have made many people fall in love with football, which is why we decided to make it eternal on the blockchain. The aim of BitMEX’s ‘Born to Lead’ campaign is to inspire fans around the world to use cryptocurrencies and allow them to enjoy the benefits of cryptocurrency. Our partnership with the club. We are proud of our partnership with AC Milan, a historic club and great partner, who showed all their foresight by embracing the world of cryptocurrency.”

Kasper Stylesvig, Head of Revenue at AC Milan

“It is a wonderful project, in which the innovative nature and the great traditions of Milan come together perfectly. It is a tribute to some of the most iconic moments in the long history of our club, but viewed through the lens of great modernity. We are also proud of our ability to support the charitable activities of the Fondazione Milan around the world. through this project.

Lizzie Hammer, Executive Creative Director of Octagon

AC Milan and BitMEX share the same “Born to Lead” approach. By digitizing some of the club’s special moments, we have created an innovative platform that pays homage to its history and at the same time allows Rossoneri fans to own a part of it. Bringing together the world of art and the world of football was a truly special experience, and we hope it gets them excited as well.”

Among its many features, there is one that AC Milan and BitMEX in particular have in common: the ability to track and follow new tracks. Both brands have proven this on numerous occasions throughout their history, by the way they think and act, and by the results achieved in their respective sectors.

BitMEX and AC Milan’s “Born to Lead” campaign and platform launched in March. Designed to celebrate the partnership with AC Milan, “Born to Lead” is a call to action targeting over 500 million Rossoneri fans worldwide and users of crypto services, inviting to follow their leadership instincts and open the way to an innovative and digital future.

Click here for more information on “Born to Lead”.

BitMEX is a premium trading platform that provides access to crypto products in the financial markets for digital assets. BitMEX allows users to buy, deposit, withdraw, convert and trade cryptocurrencies (XBT, ETH and USDT, but also LINK, UNI, MATIC, AXS and APE). The platform allows you to transact in more than 30 legal currencies.

BitMEX has been a leader in cryptocurrency exchanges since 2014 and revolutionized the sector by inventing permanent swap, the most traded crypto product ever, without stopping to innovate. BitMEX is part of HDR Global Trading Limited. If you want to learn more about BitMEX, our vision, our team, and our future, follow us on Twitter, Telegram, and on our BitMEX blog. For more information contact us at press@bitmex.com.

Octagon is the leading integrated creative marketing and talent management agency for the sports, entertainment and culture sectors. Creator of featured marketing campaigns for many of the Fortune 500 brands, Octagon also represents over 900 of the world’s most important and influential athletes, talents, and properties.

With more than 1,000 employees, spread across 50 offices in 20 countries around the world, Octagon has continually redefined industry standards with ground-breaking marketing campaigns, hospitality services and data analytics, defining strategy and media expertise, as well as an unrivaled suite of talent management for many. One of the most successful athletes and personalities in the world.

Burn & Broad is a multidisciplinary New York based creative studio that is user-friendly in the most diverse fields of design and able to provide audiovisual storytelling solutions in the fields of sports, music and youth culture. Collaborating with some of the world’s best known brands and most innovative startups, the studio is able to define and shape contemporary culture through their unique and unrepeatable viewpoint. Burn & Broad was founded in 2016 by former Nike Artistic Director Eugene Serebrenkov and award-winning artist, illustrator and creative director Vicente Garcia Morillo, united by the belief that collaborative creativity generates unlimited innovation and possibilities.

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