HelloWork (of which BDM is a part) is the leading French private player in employment, recruitment and training in France. The company has more than 430 employees and has 30,000 professional customers and 5.7 million monthly visitors. The HelloWork marketing team recently equipped itself with the Dexem solution to set up call tracking in order … Read more
The resounding explosion is only the thunderclap of the storm. Here, no alarm is ringing loudly to tell people to hide in a shelter. The fighting to repel the Russian army takes place more than a thousand kilometers away. On the terrace of this rooftop overlooking Sofia, the capital of Bulgaria, Gennadiy Vorobyov has nevertheless … Read more
INFRONT BECOMES THE EXCLUSIVE MARKETING AGENCY OF FRANCE JUDO. This three-year management contract will see the leading international sports marketing company market all the marketing rights of the French Judo Federation (France Judo). Launched on a new dynamic inspired by its President Stéphane NOMIS and with the Paris 2024 Olympic and Paralympic Games in sight, … Read more
SaaS enterprise software industry veteran Jeff Nicholson joins Duetto’s leadership team. Duetto, the hospitality industry’s #1 Revenue Management Software (RMS), has announced the appointment of Jeff Nicholson as Chief Marketing Officer. Nicholson is a SaaS enterprise software industry veteran with over 20 years of experience building and growing winning marketing and product marketing functions in … Read more
On the Web, a multitude of companies offer their services. Each time a user formulates a query, a few companies are highlighted on the first page of the search results. Thus, to appear at the top of search engines, SEO is a major tool. Where natural referencing (SEO) can take months to set up optimally, … Read more
the influencer marketing has the wind in its sails. According to HubSpot, it should reach 15 billion dollars by the end of 2022. And for good reason: more and more advertisers are using these “ambassadors” more commonly called “influencers”. What do they bring to brands? How has influencer marketing managed to find a place over … Read more
Founder of Responsible Governance, Alain Schnapper is a researcher and practitioner associated with the Business Theory chair at the Ecole des mines Paris PSL and vice-president of the Community of mission-driven companies. In 2020 he published the book Powerful and fragile, the company in democracy (Odile Jacob). The modern company originally had a real societal … Read more
For a successful SEO strategy, you must take care of the content and the technical aspect of your site and also rely on solid SEO tools allowing you to move forward quickly. Many responsibilities come with starting your own business. One of the most important jobs is making sure your website is highly visible online, … Read more
Digital marketing and acquiring paid traffic can be powerful tools to boost your business. Acquiring traffic through SEA or social ads can help you reach a wider audience and build brand awareness. The online audience is large and the targeting possibilities are very fine, allowing you to have a volume of qualified and interesting traffic. … Read more
Digital marketing includes all promotion and sales techniques, through digital channels. It is impossible today for a company to do without it. Digital marketing is indeed at the heart of the growth strategies of many companies. With this in mind, training in this field has multiplied and is of interest to more and more people. … Read more